Download the Free Workbook: https://bit.ly/3rEPIXN
Listen to the BYOL Insider Podcast here: https://bit.ly/3rK2aWc
Check out the Full Illustrator Essentials Course Here: https://bit.ly/2Q7lI8V
Check out the Full Illustrator Advanced Course Here: https://bit.ly/3rLXOOg
By the end of this video, we’ll end up with 3-4 color schemes for our logo that connect to the brief, client and the customer. I’ll explain some of the basics of color theory and the psychology of color. We’ll explore the different techniques you can utilize for picking colors. We’ll also find the best ways to get color inspiration for your own projects.
Intro: 0:00
The meaning of color: 1:24
Mixing colors: 5:10
Competitor analysis: 12:04
Own your color: 12:56
Borrowing colors: 18:46
Color pairing: 23:04
Color pairing on backgrounds: 33:41
Color inspiration: 37:49
Black & White: 42:32
Gradients: 49:08
What colors to pick?: 56:26
Outro: 1:04:42
Links mentioned in this video:
Advanced Color tips & tricks for Adobe Illustrator: https://bit.ly/30S0azw
How to make gradients bend using Gradient Mesh: https://bit.ly/3bTLgPj
Grabient: https://www.grabient.com/
Coolhue 2.0: https://webkul.github.io/coolhue/
Dribbble: https://dribbble.com/
Adobe color: https://color.adobe.com/
Vueglasses: https://vueglasses.com/
Greentees: https://greentees.digitees.co.nz/
Foxandvelvet: https://www.foxandvelvet.com/
Colorhunt: https://colorhunt.co/
Join the Bring Your Own Laptop Facebook Group: https://www.facebook.com/groups/bringyourownlaptop
Follow me on Instagram: https://www.instagram.com/bringyourownlaptop
Follow me on Twitter: https://twitter.com/danlovesadobe​
Join the LinkedIn Group: https://www.linkedin.com/groups/10539178/
source
