How To Choose The RIGHT Logo Color (Easy Method) 🟣



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📋 Timestamps

00:00 Intro
00:27 Selecting a Primary Colour
01:48 Colour Psychology
03:51 Selecting a Secondary Colour
04:41 Checking the Contrast
06:04 Neutral Colours
08:07 Outro

🔎 Check the contrast of your colours: https://colourcontrast.cc/

🌈 Colour Psychology – What each colour communicates:

⬛ Black
authority, power, strength, evil, intelligence, thinning / slimming, death or mourning

⬜ Gray
neutral, timeless, practical

🟥 Red
love, romance, gentle, warmth, comfort, energy, excitement, intensity, life, blood

🟧 Orange
happy, energetic, excitement, enthusiasm, warmth, wealth prosperity, sophistication, change, stimulation

🟨 Yellow
happiness, laughter, cheery, warmth, optimism, hunger, intensity, frustration, anger, attention-getting

🟩 Green
natural, cool, growth, money, health, envy, tranquility, harmony, calmness, fertility

🟦 Blue
calmness, serenity, cold, uncaring, wisdom, loyalty, truth, focused, un-appetizing

🟪 Purple
royalty, wealth, sophistication, wisdom, exotic, spiritual, prosperity, respect, mystery

🟫 Brown
reliability, stability, friendship, sadness, warmth, comfort, security, natural, organic, mourning (in some cultures/societies)

Pink
romance, love, gentle, calming, agitation

White
purity, innocence, cleanliness, sense of space, neutrality, mourning (in some cultures/societies)

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