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Most designers treat their portfolio like a product gallery… but a great portfolio is so much more than that. It’s a brand, an experience, and one of the most powerful tools you have to attract the right clients.
In today’s video, I’m breaking down exactly how to design a portfolio that actually brings you clients, the same principles I used to rebuild our brand identity portfolio from the ground up in Framer.
I’ll walk you through the strategy behind our new site, how we structure projects, what to show (and what not to), how to present your process, and how to make your portfolio feel intentional, emotional, and professional. Whether you’re a beginner or already working with clients, these principles will help you build a portfolio that sets you apart.
If there’s anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Concrete Studio Framer: https://www.framer.com/marketplace/templates/concretestudio/
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Will Paterson: https://linktr.ee/willpaterson
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If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
0:00 Intro
1:06 Design for emotion and experience
1:52 How to create reveal animations in Framer
2:50 The contact page is crucial
3:20 Establish authority in your portfolio
4:10 Show your process – not just the end result
6:11 Design for emotion
7:38 Design for mobile first
8:11 What work should you include in your portfolio?
9:12 Build your portfolio without client work
10:21 The principles of a great design portfolio
source
UCIp9sEZiv36cDG7cEnrVU7Q
