How Strategy Changed My Design Business

What is strategy? How can a traditional design business adopt strategy into it’s core offerings? Chris Do shares his trials and tribulations before discovering a strategic framework in CORE.

Chris Do goes into detail about how implementing brand strategy, saved his company.

Chris: Blind was on a steady decline after the collapse of the housing market in 2008. Revenue was slowly evaporating, and we had to make changes quickly. We tried repositioning and adding services like web design and branding, but all of them did not net in the results we were looking for. Then we added brand strategy to our offerings, and it changed the direction of our company forever.

Learn how CORE Framework that saved our design business.

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Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Live Editor– Erica Pead
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely
Futur Theme Music – Adam Sanborne
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne


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