What is strategy? How can a traditional design business adopt strategy into it’s core offerings? Chris Do shares his trials and tribulations before discovering a strategic framework in CORE.
Chris Do goes into detail about how implementing brand strategy, saved his company.
Chris: Blind was on a steady decline after the collapse of the housing market in 2008. Revenue was slowly evaporating, and we had to make changes quickly. We tried repositioning and adding services like web design and branding, but all of them did not net in the results we were looking for. Then we added brand strategy to our offerings, and it changed the direction of our company forever.
Learn how CORE Framework that saved our design business.
Dotcom Secrets by Russel Brunson
Sign up for our newsletter for a HUGE discount on CORE and the Brand Messaging Kit: https://www.thefutur.com/newsletter/
#TheFutur #CORE #BrandStrategy #Discovery #ChrisDo #BizofDesign #BusinessofDesign #DesignofBusiness #DesignThinking #GraphicDesign
We love getting your letters. Send it here:
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
Love the content? Become a sustaining member for $5/mo today.
Kits & Proposals:
Visit our website:
Mandarin (Chinese) Subtitles on UiiUii
OUR AFFILIATE LINKS
Creative Market: https://goo.gl/g4jlTE
Futur Podcast on iTunes: 🎙
Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Live Editor– Erica Pead
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne