How Does Pitching Work When Trying To Get Work From Advertising Agencies?



What is a pitch? Doing speculative work to get a job against other studios. How does it work?

Sales reps are how we procure job leads for TV commercials. What’s the budget? How many companies are pitching? Has the concept been sold through to the client?

Annotations

0:27 Q: What is a competitive pitch?
1:00 Q: Are you invited to do a sales pitch, or do you reach out?
1:17 Sales reps have relationships with agency producers and art directors who can match you to a pitch.
1:53 When you are pitching on commercials, the cost that you put in goes unpaid.
2:16 Supply and demand: If you want to get business, you are going to have to learn how to pitch.
2:28 If you work with clients directly, you do not need to pitch or do speculative work.
2:43 If clients require speculative work, you can always say no and walk away.

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