How do you Quantify Subjective “Style?”



Alessandra Wood, VP of Style
Alessandra Wood has always been driven by the incredible possibilities of fusing design and technology. Joining in 2015 as its first employee, Alessandra is the VP of Style at Modsy where she is responsible for helping to bring the intersection of interior design and 3D technology to life. Prior to Modsy, she worked at two other interior design disruptors, including Y Combinator company Tastemaker.

With a PhD in Design History and an M.A. in the History of Decorative Arts and Design, she has intense academic training in the style, production, and consumption of furniture and interiors—a bona fide design expert, trained by world class curators and historians.

At Modsy, she is obsessed with applying that knowledge to understand what makes products beautiful/useful/successful and what inspires people to love and purchase those products. In addition to her work at Modsy, Alessandra is a firm believer in the importance of learning and is a professor of design history and theory at the University of San Francisco.

02:00 – Alessandra’s presentation
09:00 – Data rules business decisions
11:00 – How to quantify style?
13:00 – Using IG for testing
21:00 Create your own measurable output (Example 1)28:00 – How to validate your feelings
35:00 – Create your own measurable output (Example 2)
46:00 – How designers can use this method for their own work
56:00 – Summary

===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/


Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
Essential Design Books: http://bit.ly/2UtftOb

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur


We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA


AFFILIATE LINKS*

🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3

✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur

🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.


Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Ricky Lucas
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne

source

RECOMMENDED

Send this to a friend