How do you find your audience? How do you find and convert cold leads? How can you do research to find your audience? How do you educate your customers on what their problems are?
In this episode, Melinda learns how to utilize her story and background to better understand who her product is for.
00:15 – Melinda Update
03:30 – How to change someone’s mindset? Problem, solution, then product
06:24 – The problem and solution is told through your stories
11:10 – I have the story, what do I do next?
12:30 – The funnel breakdown
17:00 – Melinda’s research on her strategy sessions
20:10 – Who is Melinda’s product for?
29:46 – Just Give
Video mentioned:
Turn Cold Prospects into Hot Leads – How to Get Clients
Books mentioned in this episode can be found on our booklist:
https://kit.com/TheFuturIsHere/essential-reading-for-creative-professionals-booklist
Pre-Lance: https://academy.pre-lance.com/
Melinda Livsey
http://www.marksandmaker.com
Are you interested in creating your own knowledge product or content? Download our free workbook to help you identify your valuable skills, who your audience is, and how to publish it: https://www.thefutur.com/resources/share-what-you-know/
#promotion #customerconversion #sales
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Host– Chris Do
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Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
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