How a Building Style is Saving This Town

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‘Swissness Applied’ by Nicole McIntosh (Editor), Jonathan Louie (Editor, Contributor):

New Glarus, Wisconsin has been called ‘More Swiss than Switzerland.’ But, it wasn’t always like this. Yes, the town was founded and settled by Swiss immigrants. But, it was originally built just like any other American town. By the 1960s the town was struggling economically and decided to lean into tourism to help. It had undergo a process of Swissification in order to look the part. This video explores the town and its variety of Swiss chalets which range from authentic reproductions to thin veneers wrapping traditional building forms.

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__About the Channel__
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.

__About Me__
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.

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