Hate the Hilton Hotels logo? You’re not alone. Design Twitter has spoken. Hadeel has an answer. In what she describes as an extremely difficult challenge—a high wire balancing act of heritage, brand equity and simplicity, she managed to smash this challenge! Watch her extremely thorough research and analysis process as she redesigns the Hilton Hotels logo.
Check out our Logo Design course here:
https://bit.ly/LogoDesign_01
Disclaimer: This is an educational project and it is not affiliated with Hilton Hotels, any of its affiliates, subsidiaries, or entities.
Hadeel Sayed Ahmad
https://hadeelahmad.com
🔥@hadeelsahmad on IG
Behance: https://www.behance.net/hadeelsahmad
3:00 the questions you need to ask for rebranding
10:20 should the change be revolutionary or evolutionary
11:30 change to retain brand equity
16:00 – brand guidelines
17:00 decisions roadmap
21:00 – the actual redesign process
25:00 the final design
30:00 – logo explorations
42:40 – rule-of-thumb
49:20 the power of design think. The original and revised
#HiltonLogo #Hilton
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