The Problem of Branding—Differentiate or Die



What is branding? What is the art of differentiation? How can you apply what branding expert David Brier has learned to the design work that you do? Is it enough to just meet your client’s expectations? Hear from author David Brier as he shares insights on creating and telling stories that impact people.

Award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.

📙 Brand Intervention Book (please review)
https://amzn.to/2r7MWfD

📌Rising Above The Noise

Brand Identity, Rebranding and Package Design


@DavidBrier (Twitter/IG)

YouTube channel:
https://www.youtube.com/user/headmusik

53:20 dichotomies and expectations
56:20 I’m a solopreneur or branding shop of 1 to 5 people. What can I do? For the client, list what’s expected of us. Then list what will amplify us.

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Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
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Annotations– Melissa Katherine
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne

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