Join designers Lina Cordero and Joyce Vacca for the latest edition of Here2Help! This series brings together small businesses and creative professionals to provide real-time, pro-bono branding services to small businesses impacted by COVID-19. This week, Lina and Joyce will design the brand identity for Good, Better, Best, an online store that carries the latest home decor products, curated by interior designers, in three tiers- Good, Better, Best. From stylescapes, to logo creation and packaging exploration, tune in as Lina and Joyce take you through their full branding process!
Joyce Vacca is a graphic designer and founder of Joyce Of all Trades, a Branding and Publication Design Studio based in Norfolk, UK.
Lina Cordero is the Founder of Onlychild Design – a full-service design and branding studio based in Los Angeles, CA: https://www.behance.net/onlychildesign
Featured Client: www.gbb.design
Join us on Behance: https://www.behance.net/live
06:00 Recap of yesterday’s work and the client review
27:30 Sizing between elements of a logo
33:44 Packaging design begins
45:00 Discussing the evolution of freelance during quarantine
59:00 Designing package inserts in InDesign
01:15:30 Using CC Libraries
01:47:00 Who are Lina and Joyce’s favorite designers?