To Eric Owen Moss’s question about the name “Punk’d,” Heather Flood cites a range of non-architectural inspirations, from the styles of London punk in the 1970s to the MTV practical joke series, and how these informed her investigation of integrating architecture and graphic design. She describes how tartain fabric suggested a method of going from two to three dimensions, creating a “structural interpretation of graphic strokes.” Moss asks Flood to clarify the operational mechanism she followed in Punk’d, asking if the outcome could have been different. Flood stresses how different the experience inside the structure is from the experience of the outside.
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