Grow Your Business— Have Clear Goals Ep. 5



What steps do you need to take to achieve your business goals? How do you grow your creative business? Melinda Livsey is back for another deep dive into breaking down her goals as a creative entrepreneur.

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00:37 What are the next steps in growing my business?
01:44 What type of business goals should I make?
02:30 Everything is realistic and attainable if you’re willing to put in the work
04:00 Breaking Yearly goals into quarterly goals
06:00 Where will the additional income come from?
07:11 What’s getting in your way of charging clients a higher rate?
08:38 As you are working on your case studies, what are you thinking about?
11:22 Be Clear about your ultimate goal. Don’t confuse the tactics with the goal.
12:54 Use all the channels to put your work out there
15:58 Make yourself easy to find. What Keywords do you want to be discovered for?
17:37 Do Microcontent: Break your case studies down into little bite sized pieces
19:58 Prioritizing your marketing strategy tactics (Case studies, Writing Blogs, Collaboration)
30:15 Do I focus on all my action tasks at once?
32:46 If I have action goals that are of equal impact and urgency, how do I choose between them?
33:45 Do I delay lower priority tasks until I finish the main goals?
35:20 Review and recalibrate your goals monthly
36:15 Recap & Final Thoughts
37:25 Bonus: Additional services that you can provide for more money


Goal Setting Video:

Melinda Livsey
Marks and Maker
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