Graphic Design Pioneer—Alexander Rodchenko Russian Constructivist



Before designers like Shepard Fairey started his ubiquitous Andre The Giant has a posse and the “OBEY” phenomenon, Russian artist and graphic designer Alexander Rodchenko was blazing a trail and forging a path forward for contemporary graphic design. To say that he and other Russian Constructivist “influenced” contemporary design would be an understatement.

Ben wanted to learn more about Art History, so Chris gave him a homework assignment on Alexander Rodchenko. His work continues to inspire logos, posters and other design works today. Whose work inspires you?


0:46 Alexander Rodchenko: 1891-1956
1:19 Dance. An Objectless Composition – 1915
1:47 Construction No. 127 1920
2:08 Pure Red Color, Pure Yellow Color, Pure Blue Color (The End Of Painting 1921)
2:34 Alexander embraced the idea that artists and designers as engineers over asthetes (people who value asthetics)
3:13 Rodchenko is known as a father of constructivism (Spatial construction No. 12 – 1920)
4:57 Switch from fine art into design/purpose (Better Pacifiers 1923)
6:56 In the 1920’s Rodchenko delved into politics (Books 1924)
8:11 Originality – Everything comes from something.
8:35 It’s hard to pull off symmetrical layouts and make them look fresh and modern.
10:09 Strive to create design that is timeless, and is rooted in solid design fundamentals.
13:40 In the 1930’s Rodchenko’s design work became outlawed, so he shifted his focus to photography
15:24 A lot of our visual vocabulary is borrowed from the past.
16:18 Let go of trying to be original, and focus on being good.


We need your support today! Ensure the longevity of this channel. Become a sustaining member for $5/mo.
https://goo.gl/uKcJ3N

See all of our products:
https://goo.gl/J52GqA

LEARN & GROW
Sales and Marketing Class: https://goo.gl/iF5xua
Lettering I Class: https://goo.gl/lNHaqh
CORE Strategy Kit:https://goo.gl/Uc3IKp
Agency-In-A-Box Kit: https://goo.gl/lyEdjK
Selling & Overcoming Objections: https://goo.gl/qS91x2
The Pitch Kit: https://goo.gl/MgZY6z
The Perfect Proposal: https://goo.gl/XNF4ZH

Visit our website:
https://goo.gl/a4ZtAk

See all of our free resources:
https://goo.gl/Rf6zdc

OUR AFFILIATE LINKS
Skillshare: https://goo.gl/YCo2uT
Amazon: https://goo.gl/K1bIhg
Creative Market: https://goo.gl/g4jlTE
Music from ArtList.io: http://goo.gl/22VpQi


Listen to the Futur podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Android Stitcher:
http://www.stitcher.com/podcast/aaron/the-futur
Google Play:
https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe
Sound Cloud


Connect with us online: 🔔
https://www.facebook.com/theFuturisHere/


Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com


Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely, Mark Contreras
Editor– Stewart Schuster
Show Open– Roy Kang
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations & SEO – Isaiah Nwukor
Typefaces: Futura, Din, Helvetica
Futur theme song— Adam Sanborne

source

You need to login or register to bookmark/favorite this content.