Good design is about "optimising the space"

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Marc Viardot of Swiss bathroom brand Laufen explains the concept behind two installations by Konstantin Grcic and Toan Nguyen, which showcased the company’s new slimline SaphirKeramik product in Milan.

“Bathrooms have changed a lot in the last ten to fifteen years,” says Viardot, director of marketing and products at Laufen, who commissioned the movie. “They have become relevant in interior design, lifestyle and architecture magazines.”

He continues: “But actually the bathroom has not changed when we speak about dimensions. The average size of a bathroom has increased by less than one square metre in the last 20 years. That means we are still facing the same situation – the need of optimising the space.”

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