The video aims to help graphic designers increase their earnings by attracting higher quality clients. Brett Williams starts by saying that charging more can lead to higher quality clients, and that there is something psychologically different about the buyer when prices go up to a certain point. However, the speaker notes that many creatives struggle to overcome this hurdle.
Brett Williams then shares their own experience of raising prices from 2K to 5K a month for senior level design work. They found that this change resulted in an instantaneous turning point for their business, and clients did not slow down but actually increased in demand. This was a significant change from the 2K rate, which the speaker felt was too low for their skills and talents. By increasing their prices, they found that they were able to provide more value to their clients, and demand increased significantly.
Brett emphasizes that it’s important to work with clients who value design as a core part of their business, as this can be a game changer. They also note that with each increase in price, they found that clients became better, leading to the question of whether going to even higher prices would result in even better clients. The speaker explains that they started charging 450 a month initially, and they have seen the full scale of clients from that rate to 5K. They believe that 5K is still fairly low for a senior level designer and that they could charge even more. However, they prefer to maintain a balance between earning more and managing their stress levels.
The speaker also advises designers to leave behind lower markets if they don’t have the required skills or quickness to serve those markets effectively. They emphasize the importance of doing the best work possible within their current skill level. The speaker adds that the intention of raising prices should be to slow things down and not just to get more customers or make more money.
In conclusion, the video provides useful advice for graphic designers who are looking to increase their earnings by attracting higher quality clients. The speaker emphasizes the importance of raising prices to reflect their value and skill level and the benefits of working with clients who value design as a core part of their business.
Find out more about Brett @ https://www.designjoy.co/
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