Adam Scott, founder and creative director of experience masterplanners FreeState, asks if counter-cultural trends like the blurring of shop and event spaces with social enterprise – hastened by the coronavirus crisis – create more exciting spaces for us all and lays out how retail design can adapt.
COVID-19 shines an extremely uncomfortable light on what we already knew: that for retail, uncertainty is the new certainty. The crisis has exposed an urgent need to move away from stratified mixed-use planning to a much more adaptable mixed-activity approach, one that may well spell the beginning of the end of the anchor tenant – at least in the traditional sense.
We need to plan for unpredictable times and for unpredictable spaces. We need to substitute a build-and-they-will-come planning mantra for a much more fluid and adaptable approach to retail.
Read more about rethinking retail for the pandemic and beyond:
https://www.ribaj.com/intelligence/post-coronavirus-retail-design-acme-sybarite-freestate-chapman-taylor
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