This week, I’ve paid two designers to create the best possible logo for a new coffee brand, let’s see how they get on!
Thank you to Fiverr for sponsoring this video! Find the designers here:
Nuria: https://go.fiverr.com/visit/?bta=608039&brand=fiverrcpa&landingPage=https%253A%252F%252Fwww.fiverr.com%252Fnuraire
Lewis: https://go.fiverr.com/visit/?bta=608039&brand=fiverrcpa&landingPage=https%253A%252F%252Fwww.fiverr.com%252Flewelliotdesign
Watch WEEK 1 here: https://youtu.be/dY1eMQY3zrc
🔥 Learn Branded Logotype Design: https://www.designacad.com/freetaste
🔗 Other Links!
Will Paterson: https://linktr.ee/willpaterson
Take a look at our store for awesome design resources! https://assets4d.com
Join the Reddit crew: https://www.reddit.com/r/WillPatersonDesign/
Become a member: https://www.youtube.com/channel/UCIp9sEZiv36cDG7cEnrVU7Q/join
If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design
–
FULL BRIEF: Willow & Hearth
Welcome to Willow & Hearth, an Artisan Coffee House & Roaster nestled in the heart of Seattle. We’re not just a coffee shop; we’re a sanctuary for coffee lovers of all ages, offering a warm, cozy, and welcoming environment. Our mission is to be the cornerstone of the community, a place where locals gather to work, unwind with family and friends, and immerse themselves in the vibrant culture of our city.
At Willow & Hearth, we believe in more than just serving coffee; we’re here to create experiences. Imagine savoring expertly crafted coffee brewed from beans grown on our centuries-old family farm in the lush countryside of Washington State. Our commitment to quality and sustainability means you’ll always enjoy ethically sourced beans, plant-based milk, and fresh ingredients.
Our vision extends beyond the cup. We’re dedicated to becoming Seattle’s favorite spot for connection and creativity. Join us for local artist exhibitions, community events, and engaging workshops. Whether you’re here for our delicious coffee & non-coffee beverages, mouthwatering sandwiches, or crisp salads, you’ll find that every visit to Willow & Hearth is a feast for the senses and the soul.
What sets us apart? It’s our unwavering dedication to fostering a sense of belonging. Willow & Hearth is not just a place to get your caffeine fix; it’s a place where stories are shared, friendships are formed, and memories are made. Our family-owned farm and our passion for sustainability are at the core of everything we do, ensuring that every sip and every bite contribute to a better world.
Come and experience the magic of Willow & Hearth, where every detail is crafted with care, and every visit feels like coming home.
We are looking for a fresh brand identity that accurately reflects our story. We want our customers to really feel our vibe when they look at our visual assets. It needs to be versatile, as we’ll need to display the identity on many different materials such as mugs, to-go mugs, napkins, food wraps and containers, signage, as well as digital platforms like our social media pages and website.
Brand Keywords:
Connection
Creativity
Warmth
Cozy
Eco-friendly
Plant-based
Organic
Culture
Target Audience:
Families
All ages
All genders
Coffee connoisseurs, young professionals, artists, families, Seattle locals
Main Competitors:
Caffe Vita
Hood Famous Bakeshop | Cafe + Bar
Cloud City Coffee Roasting Co.
Victrola Coffee Roasters
Cafe Hitchcock
Enjoy 😉
source
UCIp9sEZiv36cDG7cEnrVU7Q
