The all-electric MINI Cooper SE draws upon the brand’s history of playful designs and superior handling says Oliver Heilmer, vice president of MINI Design, in this video produced by Dezeen for MINI.
The MINI Cooper SE is the brand’s first all-electric car, designed in the style of MINI’s iconic Cooper range.
The launch of the vehicle follows the 60th anniversary of the first Mini in 1959.
“The original Mini was designed in the 50s by Alec Issigonis with a simple, compact, stylish design,” says Heilmer in the video interview, which was shot by Dezeen in Munich. “It would become the best selling car in British history.”
Read more on Dezeen: https://www.dezeen.com/?p=1452709
WATCH NEXT: MINI Cooper SE is the brand’s first all-electric car – https://youtu.be/UucwPYIlhTs
Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh
Like Dezeen on Facebook: https://www.facebook.com/dezeen/
Follow Dezeen on Twitter: https://twitter.com/Dezeen/
Follow us on Instagram: https://www.instagram.com/dezeen/
Check out our Pinterest: https://uk.pinterest.com/dezeen/
source
UCsWG9ANbrmgR0z-eFk_A3YQ
