Editing a Product Commercial with Noah Fainer – 1 of 2



Follow along with video producer Noah Fainer on Adobe Live as he shows you how to edit a product commercial using Premiere Pro and After Effects. From editing to compositing to color grading, and pro tips on how to stay organized – he’ll take you through his entire creative process from start to finish. Tune in to the live stream to get your questions answered and connect directly with Noah!

Subscribe to the Adobe Live YouTube to get access to exclusive content: https://bit.ly/AdobeLiveYouTube

Guest Noah Fainer is a commercial video producer based in Toronto, Canada: https://www.behance.net/noahfainer

Host James Bonanno is a creative director and content creator: https://www.youtube.com/leavethemap

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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
03:10 Intro of Noah
08:40 Project organization
11:00 Reaching viewers and content engagement
13:45 Project creation settings
18:10 Importing project assets
23:45 Pancake editing!
28:00 Noah’s filming set up
32:00 Storyboarding your video projects
35:10 Picking the perfect clips
39:00 Modifying and interpreting footage
43:45 Crazy behind the scenes video hacks
48:30 Visual storytelling
53:45 “Done” is better than “perfect”
01:00:10 What are the most important pieces of equipment in Noah’s film kit?
01:05:00 The value of great lighting
01:18:00 Creating “hero shots” in 3D
01:28:10 Color indicators of project progress
01:29:30 Tips for backing up a project
01:33:55 Working with proxies
01:37:30 What is a motion curve?
01:41:50 Tips and tricks to catch viewer attention quickly

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