Designing for Social Change: Andrew Shea at TEDxTransmedia

Andrew Shea is a graphic designer, writer, and educator living in New York City. As a designer, he uses design thinking on a range of projects that involve creating logos and branding systems, web sites, environmental graphics, books and printed matter. Shea’s book, Designing for Social Change, was published by Princeton Architectural Press and features 10 strategies that can improve the effectiveness of community-based projects. He teaches design at Parsons The New School for Design, and frequently visits design programs as a lecturer and critic.

At TEDx Transmedia 2012, Andrew talked about how graphic design can create meaningful behavior change.

Andrew’s website: http://andrewshea.com

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

About TEDx

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

This talk is licensed under CC BY-NC-ND 4.0

Learn more at https://www.ted.com/tedx

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