Designing Brand Identities with Andrew Hochradel – 1 of 2



Join Andrew Hochradel on Adobe Live as he designs a brand identity using Adobe InDesign and Illustrator. Stay tuned for Andrew’s pro-tips for creating branded collateral and proof decks for clients!

Andrew Hochradel is a freelance brand identity designer based in Southern California.

Canceled Con assets: https://assets.adobe.com/public/ea81cd1b-8aaf-461b-5ef1-010b8f0160ef

https://www.behance.net/hochdotco

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Check out part 2: https://www.youtube.com/watch?v=-XsO9XAw_Qo

Project overview: 2:00
Associative cognitive barriers: 10:00
Logo sketching: 23:00
About London Underground: 33:30
Jumping into illustrator: 35:00
Stacking multiple fills on a path: 40:00
Technical VS Optical: 47:20
Getting re-inspired: 1:45:50

Join us LIVE on Behance: https://www.behance.net/adobelive

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