Designing a Logo for a Walk-Up Pasta Bar with Nick Longo – 1 of 2



Check out Creative Director Nick Longo on Adobe Live as he creates logos for a walk-up pasta bar in Adobe Illustrator. This week Nick will highlight the power of an entire brand system and how restaurants can use their branding to their advantage in light of current difficulties within the restaurant industry.

Guest Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris
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Join us on Behance: https://www.behance.net/adobelive

Chapters
00:00 Start
01:20 Intro of Nick
06:30 the project overview/style guide
17:00 Nicks toolbar/workspace layout
19:30 transitioning from sketches to vectors
27:25 Do you create the wordmark before or after the design?
45:30 Using the Step & Repeat feature
47:30 Using the width tool
01:07:15 Brainstorming process for Nick
01:10:15 Extracting themes in Adobe Color

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