Designing a Full Brand Identity for a Real Client – Luxury Automotive Brand (Full Process)

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In this video, I’m taking you behind the scenes of a real client project and showing you how we built a complete brand ecosystem for Krezi — a performance brand focused on engineering, precision, and emotional driving experiences.

We designed the entire project from start to finish inside Affinity — from moodboarding and sketch refinement to logo construction, typography, and final brand guidelines. Affinity became our main tool for exploring concepts, presenting directions, and building the full identity system.

If there’s anything you would like me to cover in a video, then let me know by commenting down below!

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0:00 intro
0:29 Archetyping the brand
1:00 Mood Boarding a brand
1:55 Client Presentation 1
2:40 Designing the logo
4:30 Presenting the Logo Design Concept
5:47 refining the logo lockups
6:16 Creating the brand assets
6:38 Freshbooks
7:43 Designing the logotype
8:27 Brand Imagery, typography and mockups
8:57 Creating the sub-brand marks
11:23 Designing the brand guidelines

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