Designing a Custom Book Cover with Casey Moses – 1 of 2



Tune in with designer and hand lettering artist Casey Moses on Adobe Live as she puts her lettering and illustration skills to the test to create two unique book covers! Watch and learn alongside Casey as she letters in Adobe Fresco, and works on composition and layout using InDesign and Photoshop.

Guest Casey Moses is a designer and hand lettering artist based in Pittsburg, PA: www.caseymoses.com

Host Fabiola Lara is a Chilean-American illustrator, designer, and animator based in Philadelphia. https://www.behance.net/fabiolalara

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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:34 Casey and her work in hand lettering/book cover
06:32 Starting the Romance Novel cover
09:47 Thumbnails for the lettering
13:15 Designing for the blurb/author’s name
15:30 Sketching out the letterforms
23:47 How many version to present to a client
35:15 Refining the lettering sketch
40:15 Adding weight to the downstroke in hand lettering
41:28 Tips for improving hand lettering
50:22 Working in InDesign – guides and design setup
55:41 Viewing the trim size
56:41 Casey’s font styles and usage
1:01:11 CMYK color picker tip
1:04:11 Back Cover design – integrating blurbs with the design
1:06:33 Book Spine design tips
1:10:33 Book Tok – Book community on TikTok
1:12:59 Adding blurbs to the design – working with type in InDesign
1:18:13 Front flap design – type styling and text wrap
1:24:33 Reading the books you design for
1:29:15 Titling for the back cover
1:33:13 Determining how the titles get distributed
1:38:49 Back flap design and type layout – color changes
1:43:45 Casey’s reference and Fresco illustrations
1:46:38 Casey’s inspiration for book cover designs
1:48:38 Adding sprinkles to the cover
1:53:24 Recap of today’s work and wrap-up

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