Tune in with Brand Designer Mackenzie Bird as she creates custom wine labels and packaging for her client – Savor Charcuterie! Watch and learn as she designs two unique labels in Adobe Illustrator, creates bottle mockups in Photoshop, then shares how to present the final product to her client using InDesign.
Guest Mackenzie Bird is a Brand Designer based in Canada: https://www.mbird.ca/projects
Host Anika Aggarwal is a Graphic Designer and Creative Streamer based in New Delhi, India: https://www.behance.net/anikaagg
Check out Savor Charcuterie: https://savorcharcuterie.com/
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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
02:00 Intro
04:00 Project overview
10:00 Choosing fonts
12:00 Reviewing illustration styles and requirements
15:50 Using Image Trace in Illustrator
18:50 Using the Shape Builder tool
25:00 How many concepts does Mackenzie present to a client?
31:50 How do clients discover Mackenzie?
39:10 Creating Global Swatches
40:50 Experimenting with Typography
52:20 Mackenzie’s favorite features in Illustrator
55:00 The hardest industry lessons Mackenzie and Anika have learned
01:10:00 Experimenting with Font Kerning
01:21:00 Combining label designs
01:24:00 Advice for other creatives
01:31:15 Organizing layers
01:36:45 Experimenting with Glyphs
01:42:50 Using stock images
01:47:15 Mackenzie’s website design process
01:49:55 Recap of Day 1 and plans for Day 2
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