At Salone del Mobile 2026, ArchDaily met with David Gianotten, Managing Partner of OMA, to discuss the firm’s groundbreaking Masterplan for Salone Contract.
Scheduled for a 2027 launch, Salone Contract is a new strategic project that moves beyond traditional furniture exhibition toward a systemic design ecosystem. In this interview, Gianotten breaks down the logic of the Masterplan, the collaboration with Salone del Mobile, and how OMA’s business model and creative process carries out such large-scale strategic initiatives.
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