Creating the Brand Identity for an Ice Cream Shop with Kel Lauren – 1 of 2

Join Graphic Designer Kel Lauren on Adobe Live as she designs the brand identity for a new ice cream shop in Photoshop! This week Kelly will design the shop’s brand guide then use it to create logos, menus, merchandise and more.

Kel Lauren is a Graphic Designer, Creative Director, Photographer, and Florist based in Los Angeles, CA.

Host Ariadne Remoundakis is a Lettering artist and the Library Manager for the Adobe Fonts team in San Francisco, California.


Join us LIVE on Behance:
Check out part 2:

About Kelโ€™s career: 4:20
Design brief: 8:20
Starting a project with a client: 19:30
Work begins: 23:02
Styleguide: 33:10
How to present work to clients: 48:14
How to create a mockup: 1:43:36

Kel Lauren

Ariadne Remoundakis


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