Creating the Brand Identity for an Ice Cream Shop with Kel Lauren – 1 of 2



Join Graphic Designer Kel Lauren on Adobe Live as she designs the brand identity for a new ice cream shop in Photoshop! This week Kelly will design the shop’s brand guide then use it to create logos, menus, merchandise and more.

Kel Lauren is a Graphic Designer, Creative Director, Photographer, and Florist based in Los Angeles, CA.

Host Ariadne Remoundakis is a Lettering artist and the Library Manager for the Adobe Fonts team in San Francisco, California.

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Join us LIVE on Behance: https://www.behance.net/adobelive
Check out part 2: https://www.youtube.com/watch?v=yntstvB1a8Q

About Kel’s career: 4:20
Design brief: 8:20
Starting a project with a client: 19:30
Work begins: 23:02
Styleguide: 33:10
How to present work to clients: 48:14
How to create a mockup: 1:43:36

Kel Lauren
Website: http://www.kellylaurendesign.com/

Ariadne Remoundakis
Behance: https://www.behance.net/ariadnerem

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