Creating the Brand Identity for a Production Company with Andrew Hochradel – 2 of 2



Join us as we create a brand for ‘CODE BEAR MEDIA’, an independent production company. We’ll be combining the power of Adobe Illustrator, Creative Cloud Express, and Libraries to design the brand elements, create business cards, promotions, and more!

Guest Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Host Lola Adewuya is a graphic designer based in Washington: https://www.behance.net/dadewuyadc7d
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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
08:00 Recap of Day 1
11:00 Creating a wordmark
18:00 Comparing fonts
22:50 Creating a text lockup
23:50 How to Convert to Outline
31:30 What is Office Hours?
34:20 Creative feedback from the client
41:00 Adding assets to a library
45:00 Working in Creative Cloud Express
46:30 Exploring photos in Creative Cloud Express
47:45 Applying a duo tone filter
55:00 Exporting for Screens
58:30 Creating a GIF in Creative Cloud Express
01:09:00 Using Libraries and Brands in Creative Cloud Express
01:17:00 Scan the code to use the same template as Andrew!
01:22:00 Removing and replacing image background in Creative Cloud Express
01:22:55 Changing the brand during your process
01:30:00 Artist Spotlight: Camilla Abdanur
01:40:50 Handing off assets to your client
01:42:15 Why does Andrew include black & white assets with his design package?
01:43:00 Export formats
01:46:00 What is an .eps file?
01:47:30 Creating a client style guide

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