Create Your Own Logo | Illustrator Logo Challenge

CHALLENGE: Create a logo that tells a story using negative space and the pathfinder tools.
Get your starter files here:

Join your host Jack Watson each morning at 11:30am PT to learn how to approach each challenge using Illustrator. Get your questions answered, see what the community is creating and get feedback on your work!

Share Your Work:
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Join us LIVE on Behance:
Download Illustrator:

Join us LIVE on Behance:
00:00 Start
01:20 Start of challenge – finding a brand to work with
03:19 Finding the brand personality
06:25 Working with concepts
08:48 Shape Builder Tool
12:38 Creating the planet/ice cream idea
16:47 Making a melting drip effect
19:18 Refining the logo
21:51 Variations of the logo – adding gradients
23:57 Export for screens


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