In logo design, there are a variety of logo styles that one can develop.
Some logos may only include a logomark with no type element at all, some will have a combination of type and a logomark and some may just include type only as a wordmark or a letter mark.
Depending on your design, you will need to consider type carefully and how it will be used if paired with a logomark element or used alone to appropriately reflect the values and qualities of the company, business or product it needs to represent.
In this video I am going to think more about typography for my logo design, and discuss the options we have as designers when working with type in our logo design and settle on a direction I am going to take for my logo design.
So let’s get into it!
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COURSE PLAYLIST:
This video is part of a 44 part course:
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TOPICS COVERED:
00:00 Introduction
01:33 Option 1 – Use a Pre-designed Typeface
02:20 Option 2 – Customise a Pre-designed Typeface
03:13 Option 3 – Craft a Typeface From Scratch
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