Hand Lettering Demo w/ James Lewis (Ligature Collective)



A true digital native, James Lewis has been designing and tailoring his artistic creations for the online community since he was 15-years-old. His wealth of design and digital marketing experience, alongside his passion for creative hand lettering, has gained him international recognition and a social media following of more than 300,000 people across his personal account (@JAMESLLEWIS) and secondary brand account (@LIGATURECOLLECTIVE).

James now spends his time in his Cardiff studio combining his love for letterforms with his graphic design and digital marketing skill set, creating typographic artworks, bespoke lettering, hand drawn logotypes and custom typeface. He is a passionate artist and open person who enjoys sharing his creative process through interviews, talks, workshops and videos in an effort to inspire others to get creative and share their results with the world!

James believes creative expression is of great importance to personal growth and he will be sharing his thoughts and personal experiences on this throughout his talk. He will also share his tips and advice gained from how he used social media to build a thriving freelance career doing what he loves alongside his university studies.

02:14 recreating logos for practice
04:30 James Lewis Backstory
14:07 How James got started in Graphic Design
19:32 Workshop Description
22:48 Demo
34:52 Tools
38:53 Learning by Tracing
41:14 Hot Tip on Mixing Paint
47:54 Workshop Talk
56:57 Business Talk
57:36 Dear Introverted Designers
1:03:38 Money Talk
1:10:16 Difference Between Calligraphy, Hand Drawn, & Typography
1:20:25 Creative Talent Agency
1:29:05 Working for Exposure
1:31:30 Creative Mornings
1:35:46 Painting
1:42:18 Outro


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