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Why do talented designers feel guilty charging premium rates?
In this transformative episode, Chris Do breaks down how designers and creative professionals can overcome their psychological barriers to charging premium rates.
Drawing from his personal journey from minimum wage to commanding $1,500/hour for consulting, Chris reveals why most creatives undervalue their services and provides actionable strategies to break free from the undercharging cycle.
💡 Key insights:
• Why passion for your craft often leads to undercharging
• How to shift from time-based to value-based pricing
• The psychology behind why clients actually prefer premium pricing
• Practical strategies for communicating your value to clients
• The counterintuitive truth about raising your rates and client relationships
Perfect for freelancers, agency owners, and creative professionals looking to:
✓ Transform their mindset around charging premium rates
✓ Break free from undercharging & overworking cycles
✓ Build confidence in their value & pricing strategy
✓ Turn limiting beliefs into business opportunities
✏️ In This Episode:
00:00 Intro
1:44 Understanding Limiting Beliefs
2:53 The Self-Concept Theory
5:03 The Creative’s Pricing Dilemma
9:14 The Empathy Solution
11:34 Overcoming Resistance to Change
12:58 Success Leaves Clues
15:00 Track Your Career Value
18:49 The Highest Priority
20:57 Pushing Through The Dip
26:10 Reevaluating Failures
31:18 Outbound vs. Inbound Marketing
33:00 Permission Marketing
38:19 Establishing Boundaries
40:54 Owning Your Value
44:38 From Overworked to Outstanding
46:45 The Truth: Why Higher Prices Prevail
49:57 The Power of Reframing
#designercuts #pricingstrategy #entrepreneurship #businessgrowth #businessstrategy #freelancedesigner #graphicdesigner #designagency #freelancetips #logodesign #logodesigner
📖 Books Mentioned:
“The Psychology of Sales” by Brian Tracy
“You2” by Price Pritchett
“The Dip” by Seth Godin
“Permission Marketing” by Seth Godin
“Whatever You Think, Think the Opposite” by Paul Arden
🔗 Connect with Chris:
Instagram: https://www.instagram.com/thechrisdo
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Website: https://thefutur.com/
X: https://x.com/theChrisDo
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Recommended books, tools, music, resources, typefaces & more:
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Host: Chris Do (Bald Asian Guy Talks About Business)
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