We asked talented designers from around the world to identify logos that they love to hate. In this episode, we’ll review Indika Jayatilake’s unofficial redesign of the Capital One logo. Let’s check out Indika’s research and process to see why he thinks Capital One can step it up!
This unofficial logo redesign project and video is made for educational purposes. The Futur is not affiliated or sponsored by Capital One.
Indika Jayatilake is a Brand Identity Designer and Art Director based in Colombo, Sri Lanka. After obtaining his Bachelor’s Degree in Graphic Design, he started his career in advertising as a Junior Art Director at BBDO Lanka. In 2017 he joined Grant McCann (now Dentsu Grant) where he works as an Art Director with a focus on design.
For the past year and half Indika has been reimagining and redesigning Sri Lankan logos that need improvement, as a passion project.
Connect with Indika:
https://www.instagram.com/1ndika
https://www.behance.net/indikaj
https://www.linkedin.com/in/indikaj
Check out our Logo Design and Style Guide course here:
https://bit.ly/LogoDesign_01
https://thefutur.com/course/style-guide-kit
00:00 – Start
02:00 – Why redesign the capital one logo?
04:00 – Capital One COPIED someone else’s logo
10:00 – Capital One logo process time-lapse
26:00 – Indika’s presentation deck
28:00 – Indika’s final logo
39:00 – Before and after
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