Building a Beauty Brand with Sinead Taylor – 2 of 2



Join designer Sinead Taylor as she creates the brand identity for a fun and futuristic beauty brand in Adobe Illustrator and Xd! In part 1, she’ll share the brand strategy and mood board before selecting a color palette, typography, and designing the logo. Stick around for part 2 as she builds out templates for the social media strategy and creates a presentation for her clients using Adobe XD!

Guest Sinead Taylor is a graphic designer based in the United Kingdom: https://www.behance.net/sineadtayl53c4

Host Lola Adewuya is a graphic designer based in Washington: https://www.behance.net/dadewuyadc7

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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
03:20 Introduction of Sinead + recap of Day 1
04:20 The plan for Day 2
09:00 Creating a product showcase
10:10 How many templates does Sinead give to her clients?
16:50 Where does Sinead get her stock images
17:55 Why does Sinead use XD to design templates for clients?
25:50 Communicating with difficult clients
34:45 Where does Sinead find inspiration?
38:10 Designing in the age of social media
49:50 Sharing work via Adobe XD
52:15 The value of including mockups in a presentation
55:15 Sinead’s favorite kinds of brands to design
59:40 Paste Appearance
01:01:00 Where to find great mockups
01:04:00 What to include in a client presentation
01:10:00 rounding shape corners
01:13:00 Accessing icons within XD
01:15:20 Sinead’s favorite XD Plugins
01:25:30 Advice for choosing the perfect stock images for your project
01:30:00 Artist Spotlight
01:39:00 Returning to the design
01:50:45 Next Steps in this project
01:52:20 A project review from the client’s point of view

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