Brand Identity and Package Design for a Pet Accessory Brand with Jeremy Slagle – 2 of 2



Join designers Jeremy Slagle and Andrew Hochradel as they design packaging for a pet accessory brand using Adobe Illustrator! Take a two-day plunge into Jeremy’s real life client work for a popular bird harness business, The Parrot University. Learn how Jeremy tackles logo and product designs in Illustrator then creates realistic photo mockups in Photoshop. From creative briefs to product presentation, watch Jeremy’s full research and design workflow as he creates bespoke branding for this niche market.

Guest Jeremy Slagle is the founder of Slagle Design, an award-winning graphic design and communications studio in Columbus, Ohio.: https://www.behance.net/slagledesign/

Host Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

The Parrot University: http://theparrotuniversity.com/
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Join us LIVE on Behance: https://www.behance.net/adobelive

Chapters
00:00 Start
12:00 mockups
25:00 Custom packaging
32:00 the beginning of a new package
38:00 full color VS spot color printing
47:30 previewing mixing colors
51:00 layers in illustrator
01:48:30 Kickstand

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