Florian Lorenz is an ecological designer in the field of landscape, architecture, and urbanism. He has a strong personal and professional interest in active transportation with a prime focus on urban cycling. Since 2010, Florian has been head of research at Smarter Than Car (STC) and frequently discusses STC’s ideas via international conferences, workshops, and professional publications. As associate of the planning and communications consultancy PlanSinn, Florian worked to bring about Velo-city 2013, the Cycling Visionaries Awards, and various projects to further urban cycling in Vienna. He studied ecology as well as landscape architecture in Vienna and Copenhagen and has worked extensively in Europe, Asia, and North America.
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