Behavioural Science and the Built Environment: Environmental Psychology. Lily Bernheimer.

00:00:00 – Introduction by Christopher Martin. Director. Urban Movement
00:00:50 – The relevance of environmental psychology. The Livable Streets project, New York and technology. User experience research applied to the built environment.
00:03:15 – Environmental psychology explained
00:04:06 – Space Works
00:04:20 – Collective efficacy and ordered complexity explained; two essential qualities at the core of human well being in the environment
00:05:40 – The ‘Laweiplein Principle’ as collective efficacy.
00:06:51 – ‘Vision Zero’ and the design of spaces for pedestrian safety. An ordered complexity in the aesthetic
00:08:06 – Why do people find change difficult?
00:08:45 – Place identity explored.
00:10:50 – Mechanistic design, emotion and behaviour.
00:13:30 – Beneficial behaviour. ‘Easy, Attractive, Social and Timely’. Creating stories for people to follow.
00:18:10 – ‘Nudge Theory’ explored and Vision Zero.
Lily Bernheimer is an Environmental Psychologist, Founding Director of Space Works Consulting and author of The Shaping of Us: How Everyday Spaces Structure our Lives, Behavior and Well Being.

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