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Alex Gore joins Enoch Sears for a clear, honest talk about how a firm changes as it grows. This is not a theory-heavy chat. It is a real look at what shifts when you move from trying to survive to trying to lead with more skill, more care, and more control.
They talk about the kinds of choices that seem small in the moment but can shape the future of a practice. Alex shares how his thinking has changed over time, where he now draws the line, and why some old advice no longer fits the season he is in. He also opens up about confidence, pressure, and what it really takes to earn trust in business and in design.
The episode also explores a few unexpected ideas about team structure, client work, and where real value gets lost. If you run a small firm, this conversation may challenge a few habits you have stopped noticing.
The quiet decision that can drain profit long before most firm owners see it
Why one common “good habit” may backfire in the wrong season
The surprising kind of support that can make projects stronger from start to finish
To learn more about Alex, visit his:
Website: http://f9productions.com/
Podcast: https://www.insidethefirmpodcast.com/
00:00 Intro
01:45 The Apartment Dining Room Where a $0 Firm Was Born
04:30 Capped at 12 Employees On Purpose: The Reason Might Surprise You
06:50 The iPhone Story That Exposed Our Broken Standards
09:20 Why Commission-Only Employees Aren’t Enough Anymore
11:40 The $300-a-Day Brownies Nobody Bothered to Sell
15:10 Entrepreneurial Spirit: The Trait You Can’t Teach
18:00 “We Need to Never Do That Again”: The Rejected Design That Changed Our Process
21:15 From People-Pleasing to Presenting Only Our Best Idea
23:40 Imposter Syndrome Hits Even After 15 Years in Business
26:50 “I’m a Shitty Builder”: Confidence and Doubt in the Same Week
29:30 The Change Order Fight That Nearly Cost Us a Client Relationship
32:15 Three Projects, Three Raises: Learning to Charge for Scope Creep
35:00 Ditching the Morning Routine: “The Bottleneck Was Me”
37:45 Enoch’s Own Morning Routine Breakdown: A Year Without Structure
40:10 Sharpen the Saw vs. Chop the Wood: When Rituals Become a Trap
42:30 Manifestation Is a Lie If It’s Only About You
44:50 How Interior Designers Quietly Doubled Our Revenue
47:20 The Green Couch Problem: Why Landscape Design Gets Skipped
49:40 Why Frank Lloyd Wright Was More “In It” Than We Are Today
52:00 Closing Thoughts and Where to Find Inside the Firm
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