A Brand Refresh for a Jewelry Line with Hayley Fedders – 1 of 2



Tune in with graphic designer Hayley Fedders of Studio Seaside as she works on a brand refresh for Flaire Accessories – an affordable jewelry brand for fashion-forward Zillenials. In this two-part series, she’ll use Photoshop, Illustrator, and InDesign to update the logos, identify new fonts, and create a new custom color palette. Don’t miss part 2 as Hayley creates mockups with her new designs and shares how she presents her work to clients!

Guest Hayley Fedders is a graphic designer and founder of Studio Seaside based in Carpinteria, CA: https://www.studioseaside.com/

Host Kieron Lewis is a freelance graphic designer based in London, UK: https://kieronlewis.com/

Check out Flaire Accessories: https://flaireaccessories.com/

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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
02:00 Intro of Hayley
04:00 Project overview
11:00 Choosing and editing fonts
18:00 Where does Hayley find her clients?
28:00 Does Hayley only send one logo to her clients?
29:00 Does Hayley use a tablet?
34:00 Hayley’s favorite kinds of clients
41:15 Hayley’s design background and art journey
56:00 Does Hayley supply her clients with a brand guideline?
01:02:50 How does Hayley get into “Work Mode”
01:27:00 The importance of client communication
01:31:30 How to handle designing for difficult clients
01:44:30 When does Hayley show work to the client?
01:48:20 Where does Hayley find her inspiration?
01:51:15 Reviewing the project overview and recapping work from Day 1

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