Understanding the creative brief. Blind creative director, @MatthewEncina breaks down the 3 things he does before the pitch process. So you waste less time guessing what the client wants, and more time focused on designing the things that matter. Increasing your pitch win rate.
_
00:45 – Define the Goal. Diagnose the problem. Narrow your design exploration.
01:08 – How to Define the Goal
02:08 – Diagnose the problem. What is the challenge?
02:32 – Who is the target audience. Why do they care?
02:51 – What’s the message? Key Takeaway?
03:22 – Context. Where and how will it be shown?
04:22 – Narrow your design exploration
04:55 – What are the creative parameters to work in?
05:05 – Defining coded language
05:43 – The most important question to ask: How will you make your decision?
06:46 – Recap
07:36 – Announcement! #ThePitchKit
_
UPDATE 11/21/16:
The Pitch Kit is now available. Learn more here:
http://thepitchkit.info
Stop guessing what the client wants. Gain clarity, structure, and know exactly what to focus on in your pitch.
_
Matthew’s Medium Article “How to Achieve Design Clarity”: https://medium.com/@matthewencina/how-to-achieve-design-clarity-listen-6ea11d584696#.uzjhk59ah
Matthew’s recommended books & links: http://www.matthewencina.com/resources
Connect with Matthew on social:
https://www.instagram.com/matthewencina
https://www.facebook.com/matthewencina.design/
https://twitter.com/matthewencina/
_
Listen to our podcast on iTunes: The Futur
https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2
_________________________________________________
Listen to the Futur podcast on iTunes:
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
Android Stitcher:
http://www.stitcher.com/podcast/aaron/the-futur
Google Play:
https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe
HOW TO SUPPORT THE FUTUR:
Purchase a Kit:https://www.thefutur.com/shop/
subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else.
Music on the show from Art-list.io
http://goo.gl/22VpQi
Use our Amazon Affiliate Link:
http://astore.amazon.com/chrisdo-20
Buy useful design tools from Creative Market:
https://creativemarket.com/?u=ChrisDo
Get your business cards printed at Moo:
http://www.moo.com/share/qn6x98
_________________________________________________
Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com
Connect with Chris Do:
https://twitter.com/theChrisDo Twitter
https://www.facebook.com/BizOfDesign/ FB
https://www.instagram.com/thechrisdo/ IG
Aaron Szekely: https://twitter.com/AaronSzekely
The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
www.adamsanborne.com
source
