274: How to Sell Value, Not Architecture



On today’s episode, you’ll hear an excerpt from the group coaching call I run every week with architecture and design firm owners around the world.

In this call, a South-Africa based architect asks how she can use the additional information she has in a Building Information Model to provide greater value to a client, and greater compensation for her services.

On this episode you’ll discover:

Why you should be selling value (not architecture)
How to sell value to your clients
How to up-sell additional services
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https://www.youtube.com/c/BusinessofArchitecture

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For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on:

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Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com

Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Carpe Diem!

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