205: Evolving a 2nd Generation Practice with Holly Freres and David Horning of JHL Design

In today’s episode, I have the pleasure of speaking with Holly Freres and David Horning of JHL Design. This magnificent design firm has long been woman-owned and led. It was founded in 1999 by Jane Freres, Holly’s mother.

In 2003, Holly took the helm as President, and today leads a 12-person team of collaborative, dynamic design visionaries. Holly and her husband, David Horning, ran separate businesses, collaborating on a myriad of projects. In 2020, they officially combined forces, allowing for a more streamlined and comprehensive approach to their projects. David has decades of experience creating hospitality, retail, and high-end, single-family residences. He leads the building and architectural design side of JHL.

The firm features an in-house, multidisciplinary team that includes interior designers, architects, and procurement managers and specialists. Having architects on staff allows JHL to have a deep understanding of how buildings, mechanical systems, and interior spaces unify into cohesive and artful spaces.

JHL focuses on collaborating with highly skilled builders, craftsmen, fabricators, and artisans who are in close proximity or local to their projects, and have a deep knowledge of working with quality materials. This coherence ensures that complex details are executed exactly as intended.

In this episode, we will be discussing:
– Multiple streams of Revenue from alternative service offerings
– The importance of tracking and knowing your numbers
– How to evolve a 2nd generation company

To learn more about JHL visit their:
Website: https://www.jhldesign.com/
Instagram: https://www.instagram.com/jhldesign/

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Carpe Diem!



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