Today I have the absolute pleasure of speaking with fellow podcaster Marketing Consultant and Director of Abbas Marketing, Ayo Abbas.
Ayo is an award-winning marketing consultant who specializes in working with built environment firms delivering strategic marketing content and campaigns. She was recently named and took the overall title of Digital Woman of the Year 2022 at the Digital Women Awards. She has 21 years of experience working across the construction sector for major firms including Arup, Mace, and Ramboll.
Since founding her own consultancy Abbas Marketing in February 2020, Ayo has worked with a host of construction, proptech, and consultancy firms including 5 of the top 10 engineering firms as listed in Building Magazine’s Top Consultants list. She has a particular interest in working with firms that are driving forward innovation and sustainability-led projects.
Ayo is a fellow of the RSA and a non-executive director for the Make An Impact Community Interest Company. She also hosts her own podcast The Built Environment Marketing Show.
Ayo has a business studies degree with a marketing specialism from the University of Hertfordshire and a postgraduate diploma from the Chartered Institute of Marketing.
In today’s episode, we will be discussing:
– The stages of creating an impactful marketing campaign to win your ideal work
– How to strategically plan a campaign to best amplify your message
– Why user-generated content is one of the best hacks you can deploy inside a campaign
To learn more about Ayo visit her:
Website: https://www.abbasmarketing.com/
Twitter: https://twitter.com/ayoabbas
LinkedIn: https://www.linkedin.com/in/ayoabbas/
Instagram:https://www.instagram.com/ayoabbas/
â–º Feedback? Email us at [email protected]
â–º Access your free training at http://SmartPracticeMethod.com/
â–º If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
â–º Subscribe to my YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com
Carpe Diem!
source
UC7xCozKOVFdCZRV7gclrM6A
