013: Monetize Your Sketchbooks with Zean Macfarlane

This week we’re speaking with Zean Macfarlane of the Zean Macfarlane Architecture Studio. Zean is a young architectural designer who has developed a series of effective marketing strategies on social media enabling him to grow large communities. Zean has created multiple revenue streams from his online audience by self-publishing a series of Ebooks, selling prints of his work and offering online mentoring to students as well as using his social media output as marketing collateral for his practice. I love to hear of entrepreneurial and marketing innovation in architecture and Zean has brought plenty of that here.

In this interview, you will learn

-How to successfully launch an online Ebook for Architecture
-the powerful business lessons gained from dealing with ‘haters’ online
-Zean’s process for growing and monetizing social media audiences


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