The Dropbox logo sucks! It doesn’t look like a box anymore. Why did they redesign the Dropbox logo? Who designed the Dropbox logo and why did they change it? The internet was a little crazy when Dropbox decided to update and refresh their brand. They called upon design veterans Brian Collins and his team to help them grow their business beyond “storage”. In this livestream, Brian explains the creative brief, the strategy and rollout of the new Dropbox logo, and why he embraces the “backlash” and criticism as did his client.
You’ve seen the work of Collins. Want to talk to the founder Brian Collins? Got an opinion on one of these iconic brands? Love them? Hate them? Get it off your chest.
Register for Brian’s talk on DESIGNING A NEW FUTURE FOR YOUR BRAND at Adobe Max in October.
https://www.adobe-max.com/connect/sessionDetail.ww?SESSION_ID=7755&tclass=popup
30:15 How do you see technology impacting design?
T @wearecollins
I thisiscollins
www.wearecollins.com
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Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras, Erica Pead
Editor– Erica Pead
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Annotations– Melissa Katherine
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
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