Join Ben, Jaime and Chris as they critique your logo submission live on Facebook and Youtube.
Interact and watch us in real time on the Futur’s live stream.
Buy the Brand Gap on Amazon:
http://amzn.to/2lkyO2k
Get the typography manual here:
https://www.thefutur.com/design-students-build-first-portfolio-get-first-design-job/
Kerntype – a Kerning Game – http://type.method.ac
Annotations
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00:02:02 What is a logo / trademark?
00:02:59 Three types of logos
00:05:13 Logos need to be legible from six feet away
00:07:00 Design your logos to be legible in black and white
00:12:48 Shape vs Line: Think about form
00:13:19 Try not to jump on design trends
00:14:44 Idea: the whole is greater than the sum of the parts
00:21:23 80% of the challenge is finding the right typeface to communicate feeling and balance
00:21:58 Logo Design Checklist / Summary
00:23:45 Q: How do you make a timeless logo?
00:27:00 Logo Critique & Redesign – Midas
00:42:35 Logo Critique & Redesign – m_spinola
00:46:00 How to fix your typography logo kerning
00:52:20 The Futur Podcast – Itunes
00:54:13 Logo Critique & Redesign – Monogram Logo – G.K
00:57:00 Ben’s Tip: Boost design creativity with thumbnail sketches
00:57:53 Chris’s Tip: Think about the message you are trying to convey
01:01:30 Logo Critique & Redesign – J.B.B
01:07:30 A logo is never meant to explain, only to identify
01:12:07 Symbol meanings from colors and shapes are subjective
01:16:57 The secret to great logo design: Use one embellishment
01:19:50 Lightning Round: Logo Critiques
Media Drop
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The Brand Gap – Marty Neumeier
Michael Bierut – Vox Logos
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Credits:
Executive Producer– Chris Do
Host– Chris Do
Director– Aaron Szekely
Cinematography– Aaron Szekely
Editor– Cheryl Stevens
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Social Media Manager – Cheryl Stevens
Annotations– Isaiah Nwukor
SEO— Jacob Campbell http://www.aetoricdesign.com
Typefaces: Futura, Din
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