🔴 What Makes A Logo Great & Iconic? w/ Sagi Haviv

What is a good logo? What is a bad logo? A logo is not communication. It’s identification. It’s the period at the end of sentence and not the sentence. How do you create a simple but not generic logo? Should a logo be complicated? How can you justify the price of a simple logo? Is a simple logo easy or hard to create? How can you make a timeless logo?

Logos are never love at first sight. It takes time to develop. A trademark gains meaning and power over time. Who

Chermayeff & Geismar & Haviv is the brand design firm behind many of the world’s most recognizable trademarks. Since 1957, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.

03:26 How did Sagi become a partner at the design firm he was working at in under 3 years?
08:30 How to deal with Imposter Syndrome
12:00 How did your partner take it?
13:30 Go where you’re needed the most
15:57 What’s a good/bad logo?
18:32 Identity book video
20:02 Logo isn’t communication, it’s identification
23:00 Logo is too simple?
26:00 How can you sell a simple logo if you’re just starting out?
29:50 How do you determine how much to charge a client?
32:50 What’s the point of a logo?
35:50 A logo should endure
36:00 Perform a “slap on” logo test. Does it work for everything you slap it on?
38:21 Clients hated the logo at first
40:21 Chase Bank logo
43:40 First impression can be misleading
48:00 How to justify what you charge?
49:00 Presentation strategies
55:00 Conservation International Case Study
1:00:00 Who is your dream client
1:08:30 How do you land a client?
1:13:00 Episode recap & summary


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