Why is video content crucial for your business’ success? Why should you start content marketing today? Why doesn’t advertising work anymore?
Ted talks about the importance of video for any business and how it was one of the biggest things that made Aputure succeed. In his presentation, he shares 7 key tips to start creating effective content marketing. He also shares quick easy tips that any business owner can start implementing to make better videos today.
📗On the stream, Chris recommended Seth Godin’s book “This is Marketing”: https://amzn.to/2ujggli
1:00 – You are not better than Content
2:30 – Tip 1: Stop selling your sh*t! Stop advertising.
4:40 – Focus on providing value.
5:15 – Tip 2: There is more than one way to make content. Creation vs. Collaborate vs. Curation.
9:30 – Make your social media channel a destination.
10:00 – You don’t need a lot of gear to make content.
13:00 – Tip 3: Consistency (and the different types of consistency).
15:00 – Make sure the subjects you’re making content on is consistent.
16:00 – It helps if you’re making content for you (and people like you).
17:00 – Tip 4: PERSONALITY FIRST. Give 110%
20:00 – Tip 5: Stop being so serious.
21:45 – Tip 6: Simple production tips. Soft light. Eye light. Dark background. Decorate your “set.” Personality.
25:00 – Tip 7: Stop the Nefarious Mentality. focus on making stuff that makes you happy. Don’t fool yourself, and don’t fool others.
30:00 – How do you go from being behind the camera to being in FRONT of the camera? Don’t do it to be famous.
32:30 – Let go of the facade of how you want people to see you. Be yourself.
35:00 – How do you convince your company to make content? They’re stuck on advertising.
40:30 – Consistency: What if you get bored on one subject? What if you like a lot of things? How do you focus?
45:00 – If you start making content around what you do, you get many opportunities.
47:00 – Who can speak faster – Ted Sim, or Matthew Workman?
50:00 – How do you do “curation” properly? Most people just steal and don’t credit. How do you curate ethically?
52:30 – What is the next disruptor in video and film making? Cinema Glass/Lenses. Motion Control. Content Marketing.
56:00 – You don’t need good gear to make good content. How do you get started?
1:01:00 – Show recap.
About The Guest
Ted Sim is the Host and Executive Producer of Indy Mogul, the Webby-award winning filmmaking channel with 1 million+ subscribers. As both a creator and entrepreneur, he is passionate about not only education but also helping other creatives succeed. His company Aputure is the fastest growing cinema lighting company and gives indie filmmakers worldwide the chance to compete regardless of their budget.
@tedsimtv
https://www.youtube.com/user/indymogul/
https://www.youtube.com/user/aputurephoto
—
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: http://bit.ly/2UtftOb
Essential Design Books: http://bit.ly/2UtftOb
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
AFFILIATE LINKS*
🙏 Support The Futur but purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7
—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne
source
