End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework
Architects often feel stuck chasing “someday” goals, working harder but not getting closer to the practice or life they imagined. The real pain? Knowing you’re busy, overwhelmed, and talented—yet still unclear about what you’re aiming for or why progress feels so slow.
Enoch and Rion share how a small shift in how you think about targets, feedback, and your “default future” can reshape your practice and your life.
You’ll hear how their own health scares and career detours uncovered blind spots they never saw coming.
You’ll get a simple check-in across four areas of life and a fresh view of what real progress looks like.
• Why one blunt question about your future makes it hard to keep tolerating the status quo.
• The sneaky way “being busy” can drain your self-esteem and your team’s drive.
• A daily habit with a notebook that can expose what you truly want faster than any course.
00:00 Intro
02:45 Why Most Architects Never Set Real Goals
05:12 The 200 Club: $200K Per Employee Benchmark
08:30 Dreams vs Goals: What’s Actually Measurable
11:45 The Guess and Check Method for Finding What You Want
14:20 Why We’re Addicted to Stress and Overwhelm
17:35 Performance Reviews: The Question No One Answers
20:50 What Your Team Really Wants (But Won’t Tell You)
24:15 The Default Future: Your Business in 5 Years
28:40 My $25,000 LASIK Procrastination Story
32:10 Sin Means “Missing the Target” – Not What You Think
35:45 The Left-Hand Path: Why Linear Goals Fail
39:20 Architecture School: My $100K+ Wrong Turn
43:15 From 3-Year Projects to 30-Day Wins
46:50 Speed of Execution Beats Perfect Planning
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